Yi Ding

Sales Director | APAC | Europe | Software at Sqills

Yi Ding currently serves as Sales Director for the APAC and Europe regions at Sqills, specializing in SaaS solutions for the transportation sector. Previously, Yi was a Business Owner at Eurail for nearly a decade, where expertise in business and product development was leveraged to enhance the mobile Pass and Distribution Value Stream, maintaining partnerships with European railways and supporting global stakeholder value. Additional roles included Member of the Eurail Works Council and Market Manager for Asia, focusing on B2B and B2C sales and market growth in key Asian markets. Earlier experience encompasses senior market research roles at GfK, emphasizing strategic insights for technology and FMCG clients, as well as foundational retail banking and public relations experience. Yi holds a Master's degree in Marketing from the University of Amsterdam and a Bachelor's degree in Business Administration from Beijing University of Technology.

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