Lance Sorensen is a Sales and Business Development Leader with over 20 years of experience, including 13 years in the outdoor, cycling, and action sports industries. Currently serving as the Director of Sales & Marketing for the Bike Division at ION/SQlab under Boards & More, L.L.C., Lance is recognized for their success in driving revenue growth and expanding market share across North America. With a proven ability to build high-performing teams and establish strategic partnerships, Lance utilizes a data-driven approach to sales strategies. They hold Associate degrees in Business and Psychology from Everett Community College and Whatcom Community College, both achieved with a 3.6 GPA. Passionate about the outdoor lifestyle, they enjoy mountain biking, snowboarding, and various outdoor activities in their personal time.
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