Will Jackson-Smart

Will Jackson-Smart is an accomplished marketing professional with extensive experience in brand strategy and creative management within the gaming and entertainment industries. Currently serving as Senior Marketing Manager - Strategic Publishing at Square Enix, Will has previously held senior roles at Outplay Entertainment Ltd, Bossa Studios, and Superhero, overseeing global marketing campaigns and brand development for notable titles. Will's earlier positions include managing creative projects for international clients at BeefJack and People Brands, as well as initiating a freelance design company focused on bespoke book covers. Educational background includes degrees in Fine Art and Design from the University of Leeds and York University.