Square Peg Design (SQPEG) is a globally recognized experiential graphic design firm with nearly three decades of experience shaping environments that inform, inspire, and connect. We specialize in transforming complex physical spaces into meaningful, memorable places through thoughtful, narrative-driven design that supports both user experience and operational performance.

Our collaborative, client-focused approach positions us as an integrated partner throughout the design process. We work closely with owners, developers, operators, architects, and fabricators to establish strong project vision, clear design intent, and coordinated implementation. Our services include signage and wayfinding, placemaking, theming, and brand integration—each tailored to reinforce identity, improve clarity, and strengthen spatial storytelling.

Square Peg Design serves a broad range of market sectors, including aviation, hospitality, sports and entertainment, mixed-use and destination developments, corporate and commercial campuses, and large-scale public-facing environments. Across all project types, we bring a disciplined, systems-based approach to experiential graphic design, delivering clear, durable, and buildable solutions that perform at scale and endure over time.

Square Peg Design

The San Francisco office focuses on creative leadership and strategic vision in design and innovation.

San Francisco

This office likely focuses on design and experiential marketing, supporting innovative projects in a dynamic urban setting.

910 S. Pearl Expressway

Stephanie Simon

This department oversees the planning, execution, and completion of projects to ensure they meet organizational goals and deadlines.

Project Management

This department focuses on creating and managing design projects and experiential elements for various initiatives.

Square Peg Design

Org chart

Teams

Project Management

Design Department

Offices