Anna Besson is a marketing manager with over 15 years of experience in B2C and B2B products spanning fintech, HR tech, telematics, automotive, and retail sectors. Based in Belgrade, Serbia, Anna currently serves as the Technical Product Marketing Lead at SquareGPS, where they lead marketing functions for a B2B SaaS platform. Anna's past roles include CRM Marketing Team Lead at DAU Relationship Marketing and B2C & B2B CRM Marketing Lead at Rabota.ru, where notable achievements included substantial increases in online traffic and engagement. Anna holds a degree in Marketing from the Russian Economic University and has pursued further education in digital marketing analytics and web analytics. Fluent in English, French, and Russian, Anna continues to embrace a multicultural perspective in strategic marketing initiatives.
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