Alexandra L. is an accomplished UX research professional currently serving as the Director of UX Research at Squarespace since March 2020, leading the Research discipline across Growth and Platform teams. Prior roles at Huge include UX Research Lead, where mixed methods research supported product development across various industries, and Senior UX Researcher. Alexandra's career began in consultancy and brand planning, working with notable brands such as Calvin Klein, Weight Watchers, and DirecTV, ensuring alignment with consumer needs and business objectives. Alexandra holds a Bachelor of Business Administration in Marketing from the University of Georgia's Terry College of Business.
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