Gisselle Lopez is a Senior Media Strategist specializing in Paid Search at Squarespace since October 2021, with prior experience at PHD as a Paid Search Strategist from June 2019 to October 2021, where work focused on clients such as Diageo. Gisselle has successfully built awareness-focused campaigns, written keyword-optimized copy, and optimized performance for multiple brands by monitoring analytics and proposing test opportunities. Earlier roles at PHD included serving as an Advertising Coordinator, managing campaigns for clients such as LG Global and Carnival Cruise Line, and completing a Digital Internship focused on various performance strategies. Gisselle holds a Bachelor’s degree in Liberal Arts with a focus on Communication from the University of Connecticut, completed in 2019.
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