Tom Webster

Tom Webster is a seasoned expert in experiential marketing with extensive experience spanning over three decades. Currently the Head of Experiential at Squeak E. Clean Studios, Tom has successfully led high-profile projects such as the Budweiser World Cup activation and Burger King collaborations. Prior to this, Tom served as Partner ECD at HēLō, where remarkable projects like Coors Light Chill Boards were delivered. At Mother New York, Tom established the experiential platform and led a team to create the groundbreaking Target Kaleidoscopic Spectacular. Earlier roles included Creative Director at US Concepts, where Tom redefined product launches through the Cube Club Tour for Nintendo, and Director of Special Projects at Swatch Group, overseeing sponsorship for the 1998 Goodwill Games. Additional achievements include founding V Fest while at Virgin and transforming T in the Park Festival during a tenure at KLP. Tom's career began at Saatchi & Saatchi and Sales Development, contributing to major campaigns and product launches.