Welcome to Squid, the most storied SUP brand you’ve never heard of. Our home is here, in British Columbia, in the iconic Sea to Sky corridor where the rivers and high alpine lakes of the Coast Mountain Range drain into the Pacific Ocean, a place that connects people to nature in a way that few places in the world can match.
We’re a small team of creatives, entrepreneurs and engineers united by the love of adventure, and for decades we’ve lived and breathed the intoxicating West Coast life. Together we’ve designed lifestyle products for some of the world’s biggest outdoor brands - including more than a decade in the SUP industry.
Squid might be new on the SUP scene, but it’s been years and thousands of paddle strokes in the making. Homegrown and independent, we’re uncompromising when it comes to performance and durability, and our values are your values: we never stop experimenting with alternative materials and processes to reduce our impact on the planet, and as a 1% For The Planet company, we’re committed to funding organizations working to protect the waterways that sustain us.

Squid Paddle Co

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