Abi Cooke

Abi Cooke is a seasoned Chief Marketing Officer with over 25 years of experience in the Advertising and Financial Services sectors, including roles in Investment, Corporate, and Retail. They have a proven track record in developing innovative marketing strategies, focusing on Direct and Digital Marketing, Media, and Customer Experience. Abi has held senior positions across various organizations, such as ASB Bank and UBS, and currently serves as CMO at Squirrel while also leading initiatives in Customer Experience and Marketing Automation. They hold a Postgraduate Degree in Business Administration and Management from The University of Auckland and several other marketing qualifications.