Jerry Smith

Jerry Smith is a dynamic professional with extensive experience in retail leadership and sales management. Currently serving as the Director of Retail at Squishable, Jerry previously held leadership roles at Vans and The North Face, where strategic planning and team development drove significant sales growth. Earlier in their career, Jerry managed multiple store locations as a District Manager for Performance Bicycles, achieving record profits and successful employee training initiatives. Their proven ability to mentor and develop talent has consistently resulted in improved performance across various markets.