Premium quality casting, spinning, saltwater, ice fishing, and fly rods made in the USA with care and dedication and backed by our famous customer service

Manufacturing

Sports

St Croix Rods

St Croix Rods' headquarters in Park Falls, WI, United States

Scott Forristall

Paul Schluter

David Schluter

The Sales and Customer Engagement team at St Croix Rods is dedicated to driving revenue and fostering lasting relationships with customers. They ensure a seamless buying experience, manage domestic and international sales efforts, and provide expert guidance on product selection. This team also collaborates on product development and oversees e-commerce initiatives, all while maintaining the high-level customer service that St Croix Rods is renowned for.

Sales and Customer Engagement

The Leadership Team at St Croix Rods is responsible for setting the strategic direction of the company, fostering innovation in product development, and enhancing brand reputation. Comprising key executives such as the CEO and VPs of Product Management, Brand Management, and Sales, the team ensures alignment between market demands and operational goals, while maintaining the brand's commitment to quality and exceptional customer service.

Leadership Team

The Logistics and Operations team at St Croix Rods is responsible for overseeing the efficient movement of products from production to customer delivery. This includes managing shipping logistics, maintaining accurate inventory levels, and ensuring that the factory store operates smoothly, all while upholding the company's commitment to quality and customer service.

Logistics and Operations

The Product Development and Engineering team at St Croix Rods is responsible for designing, testing, and refining innovative fishing rod products that meet the high standards of quality and performance associated with the brand. This team collaborates closely on product concepts, engineering specifications, and demand planning to ensure that every rod delivers exceptional experiences for anglers, while also aligning with market trends and customer feedback. Their commitment to excellence supports the company's reputation for premium craftsmanship and outstanding customer service.

St Croix Rods

Org chart

Teams

Sales and Customer Engagement

Leadership Team

Logistics and Operations

Product Development and Engineering

Offices

St Croix Rods

Org chart

Teams

Sales and Customer Engagement

Leadership Team

Logistics and Operations

Product Development and Engineering

Offices

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