Hamza Bouaiba

Product Marketing Manager EMEA

Hamza BOUAIBA is a seasoned professional in product marketing and engineering with extensive experience in leading marketing strategies and technical support within the automation and electrical sectors. Currently serving as the Product Marketing Manager EMEA at STMicroelectronics since November 2022, Hamza previously held the role of Product & Application Marketing Manager at Eaton from July 2015 to November 2022, where responsibilities included managing product lifecycles, developing market expertise, and implementing marketing strategies. Prior roles also include Sales Application Engineer at Eaton, Electrical & Automation Application Engineer at SKAKO Concrete A/S, and Electrical and Automation Engineer at ArcelorMittal. Hamza holds an MBA in Business & Marketing from IAE Paris - Sorbonne Business School and an Engineer's degree in Microelectronics and Automation from Polytech Lille.

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