St1 Suomi
Heli Ojala is a seasoned professional with extensive experience in customer engagement and marketing. Currently serving as Customer Engagement Lead at St1 Oy since November 2021, Ojala focuses on customer experience within the marketing team. Previously held roles include CRM & Partnership Manager at Telia and MTV Oy, where significant contributions were made to marketing communication strategies and customer engagement for C More and AVOD Entertainment services. Ojala's early career includes marketing positions at American Express, where responsibilities encompassed customer satisfaction and loyalty programs, as well as initial roles in hospitality and administration. Ojala holds a Master’s degree in Social Sciences from the University of Lapland and has a background in hospitality from a specialized Hotel and Restaurant school.