Carter Durland is an account executive at StackAdapt. Prior to joining StackAdapt, they were an account manager at Amobee. In this role, they developed custom insights reporting for digital rich media products, defined new benchmarks for rich media campaign performance, and produced meaningful client reporting on key campaign and database metrics. Carter also performed analysis to evaluate the efficiency and effectiveness of digital campaigns, and provided client recommendations to improve marketing strategies and increase ROI. During their time at Amobee, they also utilized demand-side-platforms, such as DoubleClick Bid Manager, as well as company database platforms, to analyze online user behavior, customer journeys, funnel analysis, and multi-channel delivery. Carter also participated in RFP strategy sessions with Sales on select new business opportunities, recommending ideas and campaign strategies to meet campaign objectives and success metrics.
Carter Durland's educational career includes a Bachelor of Science in Economics from the Alfred Lerner College of Business & Economics at the University of Delaware and high school from St. John's Prep in Danvers, MA.
Carter Durland works with Laura Maas - Account Executive, US, Tommy Paslaski - Account Manager, US, and Kelsey Scheidemantel - Account Executive, US. Their manager is Jin Kim, Manager, Client Services.
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