Nik Hengel

Nik Hengel is an accomplished professional in the field of marketing analytics with extensive experience across various organizations. Currently serving as the Director of Client Analytics Partnership at StackAdapt since February 2025, Nik has previously held leadership positions at Novus Media LLC, including Vice President of Localytics and Director of Marketing Sciences. Notable roles also include Director of Digital Marketing Analytics at maurices, Director of Marketing Science at Novus Media Inc., and Lead Analyst at Target. Nik began a career in analytics at Marketing Architects and Sensory Logic, gaining valuable experience as a marketing analyst. Nik holds a Bachelor of Science degree in Marketing from the University of Minnesota, completed in 2007.