Brian Cross

Brian Cross serves as Managing Partner at Xvisory Partners, developing strategic solutions for teams, leagues, and media properties in the sports and esports sectors. As CEO and Managing Partner of Elasticity, a national marketing firm, Brian focuses on innovative communication strategies that integrate paid, owned, and earned media. Additional roles include Founding Member of XVISORY, Advisor at Stadia Ventures, Lead Mentor at FedTech, and Board Member of Rival.ai, illustrating a strong engagement in sports innovation and technology. Brian's extensive experience is complemented by leadership positions at Fund St. Louis and CEM Group, as well as responsibility for strategic guidance at Banyan Media Group and Fleishman-Hillard, Inc. Academic credentials encompass a Global eMBA in Business Leadership from the University of East London and specialized studies in Mergers and Acquisitions at Washington University in St. Louis.