James Smith is a seasoned commercial executive serving as the Business Development Director at Stadion, specializing in digital solutions for prominent sports organizations like Man City and PSG. They possess extensive experience in business development and have successfully led teams focused on generating revenue growth and optimizing commercial partnerships across various platforms. Prior to Stadion, James held key positions at the BBC, The Football League, and Lagardère Sports, among others, where they were instrumental in establishing digital strategies and managing significant commercial relationships. James holds a degree from Manchester University, obtained in 1999.
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