Sarah Walker is a Digital Analytics and Insight Professional with over a decade of experience in television advertising analytics and web analytics. After beginning their career at Discovery Communications, they advanced to roles at Strata Marketing and Tribune Media, where they developed comprehensive data reporting systems and supported various departmental needs. Following a brief tenure at Nexstar Media Group, they became the Director of Digital Analytics at Kalmbach Media, where they championed the transformation to Google Analytics 4 and enhanced eCommerce tracking. Sarah also holds multiple advanced degrees in Media Studies, Public Communications, and Library & Information Science.
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