Baxter Denney

Baxter Denney is a seasoned professional with extensive experience in marketing and growth strategies across various technology and healthcare sectors. Currently serving as Principal at Scale Artists since May 2021, Baxter advises startups on go-to-market strategies, team organization, metrics, and technology integration, while also engaging with research firms on industry-specific projects. As a Limited Partner at Stage 2 Capital, Baxter supports early-stage B2B software companies through a combination of venture capital and hands-on coaching. Previous roles include Chief Marketing Officer at DocPlanner, where Baxter led global marketing efforts, and Growth Marketing Advisor for several technology firms including OctoML. Baxter's leadership spans multiple senior marketing positions at New Relic, contributing significantly to the company's growth during tenure. An investor in the San Francisco restaurant scene, Baxter holds a Bachelor of Science in Business from Wake Forest University.