Eric Larson is an accomplished executive with extensive experience in sales and business development across multiple industries. As the Co-Founder and CEO of rule5 since August 2021, Eric has focused on integrating AI capabilities with user-specific data within Salesforce to enhance sales processes. Eric also serves as a Limited Partner at Stage 2 Capital, contributing expertise as an investor and advisor. Previously, Eric held significant roles including Vice President at Qualtrics, Chief Revenue Officer at ENGAGEcx and HelloWorld, Inc., and various leadership positions at Oracle, where responsibilities encompassed managing sales for Fortune 1000 accounts. Eric began a career as a Global Account Manager at Digital Equipment Corporation after earning a BSE in Electrical Engineering from the University of Michigan.
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