Massimo Gnocchi

Massimo Gnocchi is currently the Head of Content at Stagwell, where they lead content strategies. Previously, they served as the Executive Creative Director at MullenLowe Group Italy, crafting brand strategies for notable clients. Massimo founded the William Wallace Agency, fostering collaboration between emerging creatives and experienced professionals. Their earlier roles include leadership positions at B FLUID and TEQUILA, where they developed integrated campaigns for global brands such as Unilever and Absolut. Massimo began their career as a copywriter, building a strong foundation in creative communication.