William Smith

William Smith has over a decade of experience in digital marketing. William started their career as a Product Specialist at Become.com and later became the SEO Project Lead for link building. William moved to FindLaw as a Senior Search Strategist, working on multiple websites for large clients. William became an Intern for Infrastructure Services Marketing at Autodesk and developed integrated marketing and brand strategies. Later, they became the Lead Marketing Strategist at IBM, where they developed strategies for the Cloud content marketing and social media teams. William worked as a Lead Social Media Analyst for LeEco US, where they assisted in the US launch of LeEco Global as a brand. William joined Streetline, Inc. as a Marketing Communications Specialist, where they led the Marketing function to promote awareness and engagement with the brand to drive conversions. William then became a Digital Marketing Manager at deeplearning.ai, where they used data to develop the content, social, and brand marketing strategies. William finally joined Aerospike, Inc. as a Senior Digital Marketing Manager, where they developed digital marketing plans that included SEO/SEM, email marketing, social media, and online advertising campaigns. William managed agencies to drive awareness of the brand and drive top-of-funnel marketing engagements.

William Smith obtained their High School Diploma from Miramonte in 2003. From 2003 to 2006, they pursued a Bachelor of Arts degree in Political Science from the University of California, Berkeley. From 2012 to 2014, they pursued a Master of Business Administration (M.B.A.) degree with a focus in Marketing from the USC Marshall School of Business. Additionally, they obtained multiple certifications such as the Google Ads - Measurement Certification, Business Analytics Nanodegree, and Hubspot Marketing Software Certified, among others.