In 1886, William Fiedler founded Standard Candy in Detroit, Michigan. He was a first-generation German immigrant who left Berlin for New York City in 1875. Standard Candy was incorporated as a family business in 1919. They saw over a century of success until the decline of the city led to the sale of the candy making assets.

In 2025, the family business begins its second life under the vision of William Zachary Fielder as a creative agency and studio. 

The sale of candy may have ended, but the dream of refining taste continues. We provide image-based, branding solutions and story crafting services to builders, architects, designers, food producers, chefs, and artists.

Keeping your end consumer in mind, we craft strategies for marketing and social media which include web design and development. At any point in the brand-building assembly line, our in-house production team produces photo, video, and graphic assets.

Standard Candy

Org chart

Teams

Offices

Standard Candy

Org chart

Teams

Offices

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