YuJin Lee is an experienced sales and business development professional with a diverse background across various industries. Currently serving as the Senior Sales Manager at Stanley 1913 since June 2025, YuJin leads Korea's sales initiatives in both offline and online channels. Previously, YuJin held the position of Head of Business Development at CASETiFY, driving product collaborations and marketing strategies for the Korean market, and also served as a Senior Manager at Lacoste. YuJin's experience includes managing e-commerce sales growth at the LEGO Group, achieving significant sales increases, and implementing strategic initiatives during a tenure as Sales Development Manager at adidas. Early career experience includes a sales representative role at Hansoll Textile Ltd.
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