Cibyll Mathison

Cibyll Mathison is an accomplished professional with extensive experience in eCommerce and digital marketing. Currently serving as the eCommerce Merchandising Manager at Stanley Black & Decker, Inc. since September 2020, Cibyll has overseen the digital execution of marketing campaigns and collaborated on content optimization strategies for Amazon. Prior to this, Cibyll worked as a Digital Merchandiser at Wild Fork Foods, where responsibilities included brand strategy development and budget management for eCommerce content. Cibyll has also held significant roles in digital marketing and social media management at urbana creative group, enhancing brand visibility through thought leadership and effective campaign execution. Cibyll began the professional journey at PepsiCo Venezuela as a Market Research Analyst and has a Bachelor of Science in Psychology from Universidad Metropolitana. Additional qualifications include training as a Pilates instructor at the Physical Mind Institute.