Amanda McCafferty is a seasoned marketing professional with a strong background in customer development and compliance. Currently serving as Manager of Customer Marketing for Private Brands at Staples, Amanda has successfully managed campaigns that have driven significant net sales, enhanced customer engagement through dynamic email strategies, and collaborated with cross-functional teams to promote product relaunches. Prior experience at Hasbro included roles such as Analyst and Sr. Coordinator in Customer Compliance, where Amanda analyzed chargeback data, identified trends, and led initiatives to streamline customer interactions. Additional roles in logistics and order management at Decor Craft Inc./DCI provided a solid foundation in supply chain operations. Amanda holds an MBA from the University of Rhode Island and a BSFS from Georgetown University.
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