Cassandra Ma is a highly competent Insight Specialist with a BCOM in Marketing and International Business from The University of British Columbia. Currently, Cassandra serves as the Senior Manager of Market Research and Insights EMEA at Starbucks and operates as a Freelance Insights/Market Research specialist. Cassandra has previously held significant roles at Ipsos as an Associate Director and at McCarthy Stone as a Customer Insights Manager, demonstrating a strong ability to drive strategic decisions through data-led insights. Throughout their career, Cassandra has proven to be an excellent communicator, adept at tailoring information for diverse audiences.
Location
London, United Kingdom