Erich B. is the Director of Market Research & Insights at Starbucks, where they leverage over 13 years of expertise in shopper and consumer marketing insights. Previously, Erich held the position of Sr. Manager of Consumer & Market Insights at Nestlé Coffee Partners and was a Shopper Insights Senior Manager at Coty Inc. Throughout their career, they have developed robust business relationships and designed successful strategies across various sectors, including Procter & Gamble and Abbott. Erich holds an MBA from Indiana University - Kelley School of Business and a BSBA from West Virginia University.
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