Peter Waugh

Peter Waugh is an experienced leader specializing in digital, data, and customer management, with a notable focus on retail product solutions. They served as Digital Director for Compass Group from 2019 to 2023 and have held various key roles at companies such as British Airways and Vodafone. Currently, Peter is the Director of International Digital at Starbucks, overseeing operations across EMEA, LAC, and AP. Their expertise extends across loyalty marketing and customer engagement, with a career spanning several influential organizations in the sector.