Scott Keller is senior vice president, Store Development & Design for Starbucks Asia Pacific. Scott leads a team of specialists for growth strategy and the development and design of stores in 15 dynamic and diverse markets across the Asia Pacific region. Through a unique store development approach grounded in analytics, insights, and a commitment to locally relevant design, Scott’s team has increased store count across the Asia Pacific region by more than 60% during his five years in this role, with each store uniquely tailored to the neighborhood it serves.
As one of Starbucks fastest-growing regions, Asia is on the leading edge of development and design for Starbucks, exemplified by the one-of-a-kind Starbucks Dewata Coffee Sanctuary in Bali and recently-expanded Coffee Experience Center, which celebrates Indonesian coffee and the company’s longstanding connection with local coffee farmers. Other regional highlights include flagship stores in Seoul, Bangkok, Gyeonggi, Bangalore, Hong Kong, and Singapore; more than 130 Reserve® Bars which set the stage for connections over rare coffees; as well as expansion into dozens of cities in India and Southeast Asia.
Scott has over two decades of experience leading retail development and operations throughout Asia. Prior to returning to Starbucks in October 2016, he led the development of Apple’s retail stores across the region, and established and led Nike’s company-owned retail store portfolio and online store in China.
In 2004, Scott became one of the Hong Kong Support Center’s (HKSC) earliest Coffee Masters. He currently serves as the executive sponsor for the HKSC Pride Alliance.
A California native, Scott graduated from the University of California, Berkeley, with a B.A. in architecture. Since 1995, he has lived across Asia, including in the cities of Shanghai, Seoul and Bangkok. He presently resides in Hong Kong with his wife, daughter, and puppy.
Scott loves travel, photography and keeping up with technology and design innovations. His favorite beverage is an Oat Milk Ristretto Latte and he enjoys exploring unique Starbucks Reserve® coffees.
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Starbucks
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Starbucks ethically sources and roasts high-quality arabica coffee. They are known as the leading roaster and retailer of specialty coffee globally. Starbucks purchases, roasts, and serves award-winning coffee to its millions of customers. Their food and beverage offerings include Italian-style espresso beverages, cold blended beverages, seasonal drinks, hot breakfast, lunch, snacks, a bakery, and premium teas. Additionally, they sell merchandise like tumblrs and mugs as well as gift cards for special occasions. In some stores around the world, they sell alcoholic drinks. In everything they do, they always live by their mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker, Starbucks began as a single store front in Pike Place Market. Originally, they sourced their beans from Peet's Coffee & Tea. Eventually, Alfred Peet stopped supplying his own beans and began to train a new Roastmaster for the company. Following this transition, they sold the company in the 1980's to Howard Schultz who had Italian Coffeehouse aspirations. Originally a coffee bean store, Howard set out to make Starbucks an espresso-based coffeeshop and led much of the expansion of the franchise. With shifts in leadership over time, a decade was spent growing market share and defining corporate social responsibility. Starbucks went on acquire several operations as part of their strategy such as Seattle's Best Coffee, Torrefazione Italia, and The Coffee Connection. Today, Starbucks operates in the US, Canada, UK, Europe, and Asia with about 32,000 stores worldwide.