Tom Brown

Tom Brown is a retail store location planning expert with over 25 years of experience in developing store network strategies across multiple countries and formats. They have successfully contributed to the growth of global retailers such as Tesco and adidas in dynamic markets including the UK, South Korea, China, and Southeast Asia. Currently, as the Head of Market Planning for APAC at Starbucks, Tom collaborates with local teams to enhance cafe portfolios through strategic insights and data-driven tools. They previously held key roles at adidas as Head of Marketplace Strategy and in various positions at Tesco, driving site selection and retail development strategies throughout their career. Tom earned a B.Sc. in Maths and Statistics with European Studies from the University of Sussex and an MSc with Distinction in Operational Research from Lancaster University.