Will Green is a strategy manager with over 10 years of experience in location analytics, market research, and consumer insights, both in the UK and internationally. Currently, they lead the strategy and insights team at Starbucks in the UK, focusing on business planning and guiding strategic direction. Will is also the founder of the Starbucks UK Data Community, fostering a culture of data-driven decision-making within the organization. Previously, they held consulting roles at CACI Ltd and served as a customer insight analyst at Burberry. Will graduated with a First Class Honours degree in Geography from The University of Birmingham.
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