Yifan Small

Yifan Small, MBA, is a strategically-minded leader currently focused on global brand strategy at Starbucks. With over a decade of experience in product development and category management, Yifan has held progressive roles at Starbucks, where they led initiatives to drive operational efficiencies and sales growth, impacting thousands of retail locations across North America. They also managed commercialization projects at Post Consumer Brands and completed an R&D internship at Kerry Asia Pacific. Yifan is pursuing advanced degrees in Food Science and an MBA at the University of Wisconsin-Madison and the University of Minnesota - Carlson School of Management, respectively.