Michael Lauze

Michael Lauze has over 20 years of work experience in marketing and leadership roles. Michael is currently the Vice President of Marketing at STARC Systems Inc., where they have successfully contributed to a 3-4X increase in marketing contribution to the sales pipeline. Prior to this, they worked as an Independent Marketing Consultant at Michael Lauze LLC in 2019.

From 2017 to 2019, Lauze served as the Director of Ecommerce at Covetrus, a fast-paced startup company. During their tenure, they consistently exceeded expectations and delivered double-digit site conversion and revenue improvements. Michael also led major project implementations and played a crucial role in team building and re-imagining team dynamics.

Lauze was the Director of Rx Management, and Database Marketing and Communications at Vets First Choice from 2016 to 2017. Michael successfully implemented marketing strategies focused on pet-owner outreach and prescription management, leading to double-digit improvements in campaign effectiveness.

Before joining Covetrus and Vets First Choice, Lauze worked at U.S. Bank as the Head of Lead Generation and Customer Experience for Corporate Payment Systems from 2015 to 2016. In this role, they played a key role in driving lead generation and enhancing customer experience.

From 2009 to 2015, Lauze had multiple roles at WEX Inc. including Manager of Lead Generation and Channel Marketing, and Senior Marketing Manager. Michael consistently achieved record lead generation for core fleet programs and contributed to high double-digit growth in marketing qualified leads.

Lauze started their career at L.L.Bean, where they held various positions such as Lead Analyst for L.L.Bean Visa Loyalty Marketing, Email Marketing Manager, and Senior Analyst for Catalog and Media Planning from 2001 to 2009.

Prior to L.L.Bean, Lauze worked as an Associate at Charles River Associates from 1999 to 2001.

Throughout their career, Lauze has demonstrated strong leadership, strategic thinking, and a track record of driving business growth through marketing and sales initiatives.

Michael Lauze earned a Bachelor of Arts degree in Economics from Middlebury College. No specific start or end years were mentioned regarding their education at Middlebury College.