Madelyn Draftz

Madelyn Draftz is an accomplished marketing professional with extensive experience in performance media and paid search management. Currently serving as Associate Director of Performance Media at Starcom since March 2021, Madelyn has led strategic campaign initiatives for a large CPG brand, managed a team of analysts and interns, and enhanced communication across client teams by implementing regular updates and training sessions. Prior to Starcom, Madelyn was a Paid Media Manager at Symmetri Marketing Group, where expertise included crafting paid media strategies, managing PPC campaigns, and providing detailed performance reports to clients. Madelyn's background also includes diverse roles in media production, research, and customer service, complemented by a Bachelor’s degree in Public Relations and Advertising, as well as Environmental Studies from DePaul University.