Patrick Rivera

Patrick Rivera is a seasoned digital marketing professional with a robust career in performance strategy and business development. Currently serving as Digital Manager at Starcom since September 2025, Patrick previously held the role of Senior Performance Strategist at Ogilvy, where responsibilities included developing media strategies for notable clients like Kawai and Brystol-Myers Squibb. Patrick's early career featured impactful positions at Shopee and Asian Terminals Inc., where skills were honed in e-commerce media strategy, client relationship management, and integrated marketing communications. Patrick's educational background includes a Bachelor's degree in Business Administration with a focus on Marketing Management from the University of Santo Tomas.