Smitha Nagaraja serves as Vice President of Cultural Intelligence at Starcom, where responsibilities include leading global cultural research and strategic insights for LEGO, co-leading agency-wide cultural research initiatives, and facilitating training for strategy and insights talent. Prior roles at Starcom included Director and Associate Director of Strategy & Insights, focusing on strategic processes, custom research, and audience insights for Fortune 500 accounts. Previously, Smitha worked as a Senior Strategist at Mosaic North America, specializing in experiential activation marketing strategies, and as a Strategist at CannonDesign, where a blend of data analysis and cultural understanding informed the creation of optimal working environments. Smitha holds a Doctor of Law (J.D.) from the University of Chicago Law School and a Bachelor of Arts (BA) in Economics, Statistics, and South Asian Languages and Civilization from the University of Chicago.
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