Sa'd Ashi is a seasoned e-commerce professional with significant experience in startups, e-commerce strategy, and operations optimization. They founded ASHI in 2023, focusing on culturally inspired designs and social impact while leading digital marketing and supply chain initiatives. Previously, Sa'd served as the Co-Founder and CEO of exxab.com, achieving notable delivery and profit growth. Sa'd has also held leadership roles at Lafayette Industrial & Trading Co. and Starforge Systems, where they manage global e-commerce strategies and team collaborations. Sa'd holds dual Bachelor's degrees in Economics and Management from Purdue University.
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