Start Reverse
Andre A. Wiringa, the Founder and Chief Reverse Engineer at Start Reverse, has a extensive career history in various managerial positions within the hospitality industry. As a Managing Partner and CXO, Andre A. leads a team that transforms businesses into experiences and is a strategic partner for major brands. Additionally, Andre is the Author of START REVERSE and a member of the Industry Advisory Board at Hotelschool The Hague. Andre A.'s educational background includes a Master of Science in Hospitality Management from Florida International University.
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Start Reverse
We are Reverse Engineers, making purpose and intended experience leading (rather than product or process). We transform customers/guests into raving fans, team members into brand ambassadors & experience STARs and managers into EPIC leaders. We work for and with an array of companies in hospitality, retail, automotive, aviation and professional services to help improve their relevance, impact and customer experience. This includes making shopping more fun, hotel visits more rewarding, hospital stays less awkward or flying more comfortably. Just have a look and get inspired!