Hermina Sorić

We are Reverse Engineers, making purpose and intended experience leading (rather than product or process). We transform customers/guests into raving fans, team members into brand ambassadors & experience STARs and managers into EPIC leaders. We work for and with an array of companies in hospitality, retail, automotive, aviation and professional services to help improve their relevance, impact and customer experience. This includes making shopping more fun, hotel visits more rewarding, hospital stays less awkward or flying more comfortably. Just have a look and get inspired!