Kristian Haighton is an experienced professional in ecommerce and merchandising, currently serving as the Senior Regional Head of Merchandising at StarTech.com since December 2021. Previous roles include Global Head of Ecommerce and Global Head of Digital (Temp Mat cover) at Nelsons, and Ecommerce Manager Etail & Amazon at ELEMIS. Kristian has a strong background in B2B management, digital marketing, channel strategy, and financial management. Additional experience includes Ecommerce Trading Manager at Crabtree & Evelyn, Allocator for UK & Scandinavia at HUGO BOSS, and various logistics roles at CEVA Logistics. Key strengths encompass project management, trade planning, data analysis, and cross-departmental collaboration to enhance efficiency and drive sales.
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