Umar Ashraf

Director Market Research & Analytics at StarTech.com

Umar Ashraf has a diverse range of work experience across different industries. Umar started their career at Telenor, where they worked as an RF Engineer and later moved on to roles such as RF Planning Specialist and Assistant Manager RF Optimization. In these positions, Umar was responsible for optimizing cellular network KPIs, planning new sites for business development, and evaluating project bids.

Umar then transitioned to ProQuip International as a Business Consultant. Here, they provided strategic advice and financial planning guidance to improve market reach and profitability for solar LED and LED products. Umar conducted financial analysis, evaluated cost improvement factors, and performed market sizing and competitive analysis.

Next, Umar joined A&S Consulting as a Business Analyst, where they worked closely with startups and small enterprises to develop strategies and financial plans. Umar also conducted market research, transformed business requirements into functional specifications, and performed detailed financial analysis.

In their most recent role at StarTech.com, Umar held various positions, including Financial Analyst, Financial Reporting Supervisor, and Manager of Data Analysis & Reporting. In these roles, they were involved in tasks such as reporting KPIs to the executive team, analyzing large quantities of data for product trends and revenue impact, and leading the implementation of a Power BI project to collect and analyze business data.

Overall, Umar Ashraf has a strong background in data analysis, financial planning, and strategic consulting, making him a valuable asset in any organization.

Umar Ashraf obtained a Bachelor's degree in Electronics from Ghulam Ishaq Khan Institute of Engineering Sciences & Technology in 2006. Umar then pursued a Master of Business Administration (MBA) degree with a focus on Accounting and Finance at Wilfrid Laurier University from 2012 to 2013. Additionally, Umar obtained a certification in "Managing High Performers" from LinkedIn in 2020.

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