Lina Gallagher is an accomplished eCommerce Owner, Consultant, Author, and Coach, with over two decades of experience in building and scaling digital businesses for global brands. As the Founder and Managing Director of Emerce Consulting, Lina helps brands optimize and grow their omnichannel businesses across the Middle East. Currently, Lina also co-founded Enkindle Digital, leads Ecomm Wave, and serves as an Executive Director at Drink Dry, among other roles. Lina co-authored the book *Winning in the Platform Economy* and hosts the *Commerce Talks GCC* podcast, showcasing insights from the evolving retail landscape.
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