Donna Barkson, MA, CUA™, is currently a Group Product Manager at State Farm, leading a User Experience team dedicated to enhancing digital experiences. With a Master's degree in Digital Communication from The Johns Hopkins University, Donna has previously served as a Retail Channel Manager at InComm and an Operations and Client Relations Manager at Macy's. Throughout their career, Donna has demonstrated a strong commitment to innovation and user-centric design, creating tools like a Digital Experience Library and Editorial Style Guide to facilitate collaboration and elevate user engagement. Their extensive background in user experience writing, digital content strategy, and project management has positioned them as a key player in driving the success of State Farm’s digital initiatives.
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