Lisa Ochs

Lisa Ochs is a Marketing Science Manager at State Farm®, where they drive data-informed strategies to enhance customer engagement and optimize marketing efforts. With a strong background in user experience research and agile methodologies, they previously served as the Design and Evaluation Supervisor at Pearson and the Innovation Research Manager at Pearson Education. Lisa has also contributed to the National Speakers Association as a board member and holds a proficient track record in cultural transformation and strategic planning through roles in various consulting firms. Currently, they are pursuing a graduate certificate in Artificial Intelligence in Business Innovation while holding an MA in Educational Psychology and a BS in Sociology.