Lisa Smith has over 27 years of experience with State Farm, currently serving as HR Analytics Manager since May 2011, where responsibilities include managing four research teams focused on various topics such as selection testing, performance capabilities, and marketing research. Previously held the position of Relationship Manager, acting as a liaison between business areas and research. From January 1996 to May 2011, Lisa served as Staff Director - Research, specializing in consumer and market research through both quantitative and qualitative methods. Lisa earned a Master of Science degree in Industrial/Organizational Psychology from Illinois State University between 1990 and 1996.
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