Matthew Kessler is an audience and data strategy leader with over 10 years of experience in media, consumer packaged goods, financial services, and healthcare. Currently serving as the Senior Manager of Data Strategy at State Farm, Kessler specializes in transforming complex data into actionable strategies for growth. They have previously held roles in research and analytics at notable organizations such as Vox Media, Wenner Media, and Universal Music Group, leveraging insights to improve customer engagement and decision-making. Kessler holds a BA in Psychology and Business and an MA in International Economics from Brandeis University, along with a certificate in Data Analytics from General Assembly.
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