Eric F. is a UX Specialist with a solid background in product design and process structuring, demonstrating extensive experience in user research and Design Ops. They have led significant platform refactoring projects for both B2C and B2B environments, enhancing the user experience through both incremental and transformative improvements. They previously held roles at various companies, including Senior Product Designer at Carl Zeiss do Brasil Ltda., where Eric implemented comprehensive discovery processes and improved digital product usability. Currently, Eric serves as the Design Lead at stays.net, continuing to drive innovative design solutions.
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