Per Welinder

Per Welinder is a seasoned brand builder and cultural strategist with over three decades of experience in creating and growing companies from the ground up. Beginning their career as a professional skateboarder, they co-founded notable brands such as Birdhouse, Flip, and Baker, and played a pivotal role in launching Go Skateboarding Day. As a general partner at Welinder Shi Capital and a founder of a stealth public health venture, Per focuses on innovation at the intersection of health, engagement, and social movements. They hold an Executive MBA from UCLA Anderson and a Bachelor of Science in Business Administration from California State University-Long Beach. Currently, Per serves as an advisor for Sezzle and as a mentor at Chinaccelerator, alongside roles on various boards.